Archives For Robert Thomas Quiring
“The more activities we can cram into the year – the better our program will be.” Have you ever been caught in this mindset? You bet ya!
Would you rather be average at a lot of things OR truly great at a few things? Um…
I’ve tried the cram as much as possible approach… And I’ve been average at a lot and not great at much. So, the last few years my mantra has become “spread yourself thick.” Here’s why:
- Quality Over Quantity: I’ve always heard this when working out, but it applies to our lives and ministry as well. We have been hoodwinked into believing that – More = Better. However, what if we spent a majority of our energy on the most important stuff and did it really well. Steve Jobs did this with Apple when he became CEO the second time around. He took Apple from a ton of different products to just a few really amazing products. We’re going to focus on a few things – and we’re going to do them really, really well.
- Practice Makes Perfect – 10,000-Hour Rule: Malcolm Gladwell discusses in his book Outliers how the key to success in any field is practicing a specific task for a total of approximately 10,000 hours. Agree or disagree with this theory – it makes an important point. We need to practice to hone our skills. The more we practice the better we become. If we are spread too thin – then when we do practice something important – we are not able to give our full selves. End result – it takes us longer to get where we want to go.
- Ramp Up Creativity: The most difficult thing about being spread too thin is it leaves no energy for creativity. That energy you have when you start a new job or return from a vacation – well – you can have more of that energy during “ordinary time” if you’re able to make space for it. When we’re running around like a chicken with their head cut off… not so much.
Target Different Groups – whether you’re a church of 100 members or 1,500 members – the most important communication thing you can do is find a way to directly communicate to the group you’re trying to reach. Promoting a youth event – how do you communicate to just the youth and their parents? Promoting a Men’s Bible Study – how do you communicate to just the men who need information about the Bible Study? Why is this important? All events – even those targeted at specific audiences – should be included in the bulletin and website, however, these communications are easily ignored or glossed over. But if a person sees that you are targeting a communication at just 15 people they feel like you’re talking to them and they have a much greater buy in.